April 21, 1997
Gail J. Hyman
Group Vice President
Marketing & Communications
To: Mr. Gary Rosenblatt
Jewish Week
1501 Broadway
New York, NY 10036
Dear Gary:
I wanted to put in writing our growing concern over the continuing lack of presence for UJA-Federation we feel in the page of Jewish Week.
Despite several regional pieces that ran last week on agency activities and the Joint Passover story on page 44, it is still difficult to locate UJA-Federation's name or communal role in the paper. Only a thorough read of all editions of the paper uncovers our identity; there remains no visible presence for us organizationally.
I bring this perspective to your attention because our leadership's increasing frustration and dissatisfaction with Jewish Week is at an all time high. Coverage of UJA-Federation, even as we engage in dialogue with you to change the situation, remains inconsistent. It is no longer sufficient to tell our leadership we are making progress when the newspaper demonstrates otherwise. It would seem that unless improvement in coverage of UJA-Federation is immediately forthcoming, meetings with the new subcommittee will not be of any use.
Gary, it would seem that based on the paper's track record in recent weeks, your commitment to assuring a consistent presence for UJA-Federation is in question.
I know that you are out of twon over the Passover holiday. I do hope that you will call me as soon as you return so that STteve, you and I can meet to discuss the seriousness of this situation and try to help avoid continuing on a course that could ultimately be very detrimental to Jewish Week.
CC Stephen D. Solender
