Here's one test I have for if Jewish journalism is any good. If a non-Jew can pick it up and read it with interest. If you are telling a good story, it's a good story, even if it is about Jews.
Few Jews who don't have to pick up a Jewish paper (because of their commitment to Jewish life or their employment therein) do pick up a Jewish paper. Ergo, Jewish journalism, in the immortal words of Benyamin Cohen of Jewsweek, "sucks."