There’s no emotional quality that journalists prize more in their subjects than indifference.
When you deal with people who react in a volatile way to what you write about them, you can’t help but think they are emotionally weak.
Think about your life. When people react in an extreme way to what you say and do, it is no fun to have them in your life. You sense that these people have little sense of self. They can’t self-soothe their anxiety. They have to act out.
When you write about people and they go to pieces, they’re no fun to deal with. When you write about people who appear indifferent to your words, it’s a relief.