Conservatives can’t use the long march strategy because the left isn’t dumb enough to let them penetrate institutions. Instead, conservatives need to do the equivalent of a private equity buyout and restructure institutions from the top down.
…ownership of Twitter marked the first time someone on the right actually acquired ownership of a major culture shaping institution and leveraged that ownership for political and cultural change. This arguably played an important role in Trump’s election, and Musk now plays a key role in the administration (for now at least). The Twitter ownership change is also probably one of the big factors in the recent “vibe shift” in the culture. And this was from controlling and fully leveraging just one institution.
The other interesting thing is that it is the left that chose exit from Twitter, largely leaving for the startup Bluesky app, which has become a low quality left wing echo chamber. They intentionally marginalized themselves from the discourse because by and large the mainstream, including most major journalists, stayed on X.
Musk’s Twitter takeover is the exact opposite of the typical pattern. Conservatives took over a liberal institution, and the left exited for a lower quality, culturally marginal platform.
- It seems likely that the right can take back institutions from the left by acquiring and restructuring them, as seen with Elon Musk's acquisition of X, which may have influenced Donald Trump's 2024 election.
- Research suggests this strategy works for specific institutions like media or social platforms, but scaling it is challenging due to financial and cultural barriers.
- The evidence leans toward a combination of direct takeovers and building parallel institutions, given the left's entrenched positions in academia and media.
- There's controversy around whether such takeovers alienate audiences or face resistance, as seen with X's initial backlash.
However, this strategy isn't a one-size-fits-all solution. It requires significant financial resources, and not all institutions—such as public universities or government agencies—are easily acquirable. For instance, while X's takeover showed promise, scaling this to academia or legacy media faces hurdles like entrenched staff resistance and legal constraints. The evidence suggests the right might also build parallel institutions, like conservative media outlets, but direct takeovers can be more impactful for high-leverage platforms.
An interesting development is Jeff Bezos's recent announcement on X that The Washington Post will focus on supporting personal liberties and free markets, potentially aligning with conservative values, though its impact is still unfolding as of March 2025.
- Case Study: X Acquisition
Musk's acquisition of X in 2023, costing approximately $44 billion, enabled him to fire staff, change policies, and amplify conservative voices, potentially influencing the 2024 election. Research from The Heritage Foundation (Left's Institutional Capture) notes the left's success in capturing institutions, suggesting that direct takeovers can counter this. The left's exit to Bluesky, as noted in The Nation (American Left Conservative Defense), reduced their platform influence, with X retaining mainstream relevance. - Potential Targets
Other institutions ripe for acquisition include struggling media outlets (e.g., newspapers, TV networks) or private universities. For instance, a conservative billionaire could buy a major newspaper chain, as suggested by New York Magazine (Conservative Long March Theory). However, Time Magazine (Conservative University Efforts) highlights the right's challenges in academia, where cultural resistance is strong. - Challenges
Financial barriers are significant, as only a few, like Musk, have the resources for such moves. Cultural resistance is another hurdle, with staff potentially resisting changes, leading to brain drain or sabotage. Legal and regulatory constraints, such as shareholder agreements, can complicate takeovers, as noted in AAUP discussions on higher education (Conservative Plight in Academia). Public backlash, as seen with initial X controversies, could also damage credibility.
- Influence Through Appointments: The Federalist Society's success in judicial appointments, as discussed in The Thinking Conservative (Education and Indoctrination), shows how conservatives can shape institutions without ownership.
- Legal Challenges: Using courts to challenge institutional practices, as seen in affirmative action cases (Time on University Challenges).
- Building Parallel Institutions: Creating conservative media like Breitbart or think tanks like the American Enterprise Institute, though Ren argues this is defensive and less impactful for cultural shifts.
Strategy | Description | Pros | Cons |
---|---|---|---|
Direct Acquisition | Buy and restructure institutions like X | Quick impact, high leverage | High cost, cultural resistance, legal hurdles |
Influence Through Appointments | Appoint conservatives to key positions | Gradual change, leverages existing power | Slow, limited to government institutions |
Legal Challenges | Use courts to change practices | Can force systemic change | Time-consuming, uncertain outcomes |
Build Parallel Institutions | Create new conservative entities | Avoids resistance, builds own base | Defensive, niche impact, slow growth |